• Sebastian Miller

UX will Save the World!

Updated: Jan 24

Written by: Seb Miller Creative Director of Ux Cambridge.

Guest Speaker at the Tech & beer event Norwich Fuel Studios 28.10.21 #techandbeer

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I have a background in designing medical devices and User Experience Design. UX is becoming an ever growing industry with companies realising the importance of the online experience. Our job at Ux Cambridge is to understand what drives the user and how they interact with online websites and mobile applications. We aim to make complex problems simple, ensuring that the user experience is seamless through user validation from start to finish. Today I'm going to talk about how I believe user experience can save the world in its own way.

Slide 2

(All rights reserved - Starling bank)

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The Starling banking app is a prime example of good UX design. Imagine how much time is wasted looking through statements to understand where your money has gone. It simply breaks down transactions into categories so you can quickly analyse the situation at a glance. By using the principle of progressive disclosure, the app only shows you the information that you need to see, thereby saving you time, energy, resources, and increasing productivity, leading to a happier customer.

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(All rights reserved - The Walt Disney Company Entertainment Company)

Let's have a quick show of hands, who loves movies? Who is subscribed to more than one streaming service? I know I am subscribed to Netflix, Amazon prime and Disney +, and their UX can be enhanced. I am a Disney fan, however I believe they have a real UX problem, Disney + is hard to navigate, it takes ages! It roughly has 116million subscribers. Imagine if each user watches at least 1 Disney movie a week and wastes at least 20mins finding one to watch, that's 2.3 Billion minutes wasted, which equates to 4375 yrs. To put that into perspective in terms of energy, on an average 40inch HD tv uses in excess of 33Wh . That's roughly 1.3 million kilowatts per hour, which is the equivalent to powering 123 homes for a whole year. This is a massive amount of time and energy wasted, which could be changed through user research, artificial intelligence and UX design.

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With AI becoming more common, software can learn how I'm searching and what my typical

user behaviours are, to deliver an enhanced experience. Take the task of finding a movie for

example, why does the software show me movies I have seen before. Surely I don’t want to see that romantic comedy again! It's all because the applications aren't delivering a personalised experience through AI and UX.

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(All rights reserved - Apple Inc)

Optimisation plays a role in saving the planet's natural resources. The M1 chip by Apple is a

game changer and a step towards a greener future. How? It has incredible power efficiency

which enables a 16inch Macbook pro's battery to last 21 hours. Imagine going back 10 years, you’d struggle to find a laptop with a battery that would last 6-8 hours. The integration of optimised apps for the M1 chip such as Adobe Photoshop, enables this change to happen, with seamless communication from the hardware to the software. These efficiencies will save us time and energy in the future and other companies will have to optimise.

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To summarise, it may have sounded like an exaggeration, but UX can help to save the world in its own way by saving people's time, which directly reduces the impact on the environment. At Ux Cambridge we aim to understand your businesses needs and your users goals in order to deliver a design which increases customer satisfaction.

Thank you for reading!

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