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As a Senior UX/UI designer with over ten years of design experience.
Let my designs weave the magic of storytelling, bringing your brand to life in vibrant colours and captivating visuals. From pixel to perfection.
Each project and clients needs are unique. Here are the tools I use daily.
My design education is impressive, I'm always learning to enhance my skillset.
I founded UX Cambridge to assist clients. I've collaborated with start-ups and enterprises, some with up to 10,000 employees. Recently, I conducted an audit for Girl Guiding, leveraging GA4 analysis to provide revenue-boosting
suggestions of up to 10%.
UX Cambridge · Freelancer
Jun 2021
– Present
I help businesses to understand the problems they are trying to solve and tailor our design solutions to match the client and users' expectations. Our core focus is Research, PM & Strategy and Design, taking ideas from concept into reality for mobile and web applications.
Girlguiding · Contract
Dec 2023
· 1 mo
I completed a UX Audit, investigating GA4, Survey data, and UI patterns. To help inform them of where to go next. Short project and the client was overjoyed with the result.
Springer Nature Group · Contract
Nov 2021
Jun 2023
· 1 yr 8 mos
I helped Springer Nature develop its Librarian portal from discovery user research to UI design. We used an agile approach, interviewing 50-plus stakeholders to understand how the platform could help them with their workflow.
We achieved a customer satisfaction rate of 85% for our new product, "Journal Performance", proofing that you get the result by championing the UX process!
Eakin Healthcare
Apr 2019
– Oct 2021
· 2 yrs 7 mos
My role within the Eakin innovation team was to design and develop medical devices from front-end user research I was a design lead on activities such as running design sprints, storyboarding, prototyping, focus groups, CAD, digital design, testing, research, analysis, usability, inclusive designand project management.
One of the team’s notable successes was the Pelican Modavi range which I helped develop from concept into reality.
UrbanXR · Contract
Oct 2021
· 1 mo
The Cornhill Christmas experience for IOS and Android allows users to find and scan Ipswich town hall for an augmented reality reindeer experience.
Færch Plast A/S
Oct 2015
– Apr 2019
· 3 yrs 7 mos
I worked within the Innovation Hub in Ely, helping to develop and design plastic packaging ranges for Starbucks, Wagamama, Sainsbury's, KFC and more.My role within Faerch was to generate innovative concepts, communicate design data, prototyping, Interaction design and project management.
As a result of the above, I developed excellent communication skills, liaising with colleagues and presenting to customers. Therefore winning us a 1 million pound Sainsbury's project which I was design lead and project manager on.
As a team, we constantly worked under tight deadlines, which meant managing my workload and time was imperative to ensure the work got completed.
Mineheart
Jan 2015
– Oct 2015
· 8 mos
Throughout the year, I engaged in wallpaper design, lighting, furniture and business analytics projects. With a strong enthusiasm for creating new products, I embarked on the challenge of creating a unique lighting range.With this new range, I had to streamline production, generate a costing matrix, and liaise directly with suppliers internationally.
One of my lighting designs continues to be a top seller for the company, demonstrating my effectiveness in appropriately designing for our target market.